Notification app for councils: practical guide
Step-by-step guide so your council stops relying on social media and has its own official communication channel with citizens.
The problem with communicating only through social media
Many local councils have adopted Facebook and Instagram as their main communication channels. But this has serious problems:
- Average organic reach is 5–6% according to Hootsuite Social Trends. If you have 10,000 followers, only 500 see your post.
- 30% of over-55s don't use social media.
- Comments distort the official message.
- You depend on a private company that can change its rules at any time.
The solution: an official push channel
A notification app for councils based on push notifications solves all these problems:
- Immediate reads vs 5% reach on social media.
- No account required on any social network.
- No comments: the message arrives intact.
- Your own channel controlled by the council.
Step by step: how to implement it
Request a personalised proposal for your municipality.
- Choose the platform: Konvoko offers a no-personal-data model ideal for institutions.
- Create channels by department or area: Segment so each citizen receives only what's relevant to them.
- Distribute the QR code: On the council website, at the offices, on printed notices.
- Publish from day one: An announcement, an alert, any notice. Regularity drives adoption.
- Measure and improve: Analyse read rates and adjust the frequency.